Brand Management
DadCooksDinner
DadCooksDinner is a passion project of my Dad's, something that he has been doing for 15 years now (I can't believe it's been that long). It's gone from a simple side hobby to a website that reaches millions of people a year. I wanted to ask if I could try and do some things with his brand, and he couldn't say no because I'm his son.
First off, I started with the logo
From the logo, I decided to keep the colors, but I wanted to create something that kept the same essence of using his name but with a little more "spice."
Current DadCooksDinner logo
Logo Redesign
Brand Identity Guide
In this brand identity guide, I created a few things, first a new logo that used the same colors, but thickened the type to make it a little more readable. I also created a letterhead, an envelope, and a business card.
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Unfortunately my dad already had a graphic designer on the payroll so my logo was not used as a redesign, but he told me he liked my business card if he ever reprinted them.
