PR Campaigns

Progressive Campaign

For my class PR Campaigns, we had to create a campaign to help the insurance company Progressive connect with their future audience of Gen Z. Me and my group of five members was tasked with making a campaign, and we went to work.

What did I do for the Campaign?

Researched audience and trends using articles from companies like Helixa and Deloitte
Interviewed a segment of our target audience that dealt with video games
Led design on all handouts and casebook using the Adobe Suite
Helped create tactic surrounding gaming
Proofread casebook and led effort to turn in materials on time
Designed Powerpoint for presentation
Presented in front of Progressive Executives and faculty judges

Me and my groupmates after presenting!

In the end, I was really happy with how our presentation had gone, we ended up taking away the judges' choice out of all the groups that presented, and I was really proud of how everything went.

Our casebook is down below!

PRSSA Campaign for Bateman

This campaign was created during the winter of 2020 when our group was challenged by PRSA to help promote civility in society. This creation was during the toughest of circumstances, with us being fully online due to the coronavirus being in its early stages. Even with all of the hurdles that came from the pandemic, my group and I were able to create a campaign that promoted civility to where we thought it mattered, which was with the PR and Journalist professionals.

What did I do for the Campaign?

Helped research target audience
Interviewed key members of the target audience
Headed design on casebook and handouts using Adobe Suites
Helped confirm with our people joining the panel
Wrote secondary and primary research summaries
Helped stream Microsoft Teams panel onto Instagram to reach a larger audience

Our campaign earned a PRSSA honorable mention, and our group was very proud with how our campaign turned out.

Our casebook is down below, click to download!